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Television In Colour Button Badge Set

£1.75 £2.95

This set of 4 button badges beautifully recreates the retro feeling - for brands of old. Button badges have always been a fun and simple way to declare our affection for (and/or affiliation with) the things around us. This themed set celebrates some of the classic branding of mid- and late-century television:

  • In Colour
  • ATV
  • BBC2 Colour
  • Test Card

Dimensions: 25mm each


Associated Television (ATV) was a television company which provided the weekend Independent Television service to London between 1955 and 1968. It also provided weekdays Independent Television to the Midlands between 1956 and 1968, from when it provided a seven day service until 1982.


The “Cube 2” logo, as it was known, was featured by BBC Two from 1967 to 1974. It was a blue figure '2', with a dot positioned inside (three spots came together to make a central dot, then a 2 was drawn around the dot, the colour legend appeared underneath and the 2 rotated). When rotating, a red, green and white ‘2” were revealed. This was to reflect that BBC2 was the only UK television station with a colour service on the UHF band. When BBC1 transferred to colour, in 1969, the ident was updated to be consistent.


A TV test card is a test signal, usually broadcast when a transmitter is live, but no program is being broadcast. Originally actual cards in front of the camera, they were used for calibration, alignment, and matching purposes. These are now ‘generated’ and no-longer require a camera.


Test Card F was the first to be transmitted in colour (in the UK) and the first to feature a person. Now a well-known icon, the image is of eight-year-old Carole Hersee playing noughts and crosses with Bubbles the Clown (a doll) – this is bordered by graphics used for gauging image faults. Developed by BBC engineer George Hersee (Carole’s father), it was first broadcast in 1967 and last seen in 1999.

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