Childhood Memorabilia Pack (1970s)
A lovingly prepared catalogue of reproduction memorabilia from the 1970s – to aid memories or just help understand the period better. This pack contains: Superstar magazine, Argos catalogue, EMI cinema preview, Rediffusion TV leaflet, Viewmaster leaflet, Subbuteo pamphlet, concert tickets, panto flyers, postcards & TV card images.
Colourful and more than a little garish, there is, despite the discontent and financial turmoil, a joyous explosion of wild extroversion - the crazy styles, the bold designs, the broad, unvarnished tastes - before everything became sanitized and ‘safe’.
Superstar was a magazine popular in the seventies that featured mainly music and film related articles, and interviews, alongside some great photos.
Argos started in 1973, formed by Richard Tompkins (who founded the Green Shield Stamps scheme). It was essentially created to replace the Green Shield Stamps brand – renaming the existing shops and opening new stores later the same year. Bought by BAT Industries in 1979, it was listed on the London Stock Exchange in 1990 and, in 1998, GUS plc (Home Retail Group) became the owner. The company has published catalogues twice a year (spring/summer and autumn/winter) every year – back issues of the catalogues create an interesting archive of consumer fashions and retail trends over the company’s lifetime.
EMI Leisure was formed in 1974 and became a prominent operator of cinemas by the end of the decade. The cinema operations were sold by the parent company, Thorn EMI, in 1986 and the chain eventually ended up being run by Cannon Cinemas.
Rediffusion distributed radio and TV through wired relay networks (an early form of cable tv). It spawned Associated-Rediffusion, which was later known as Rediffusion London, which was among the first in the UK to obtain a commercial television franchise.
View-Master was introduced in 1939 and made by Sawyer’s. A type of stereoscope, it uses cardboard disks (‘reels’), each holding seven colour image film slides, which are inserted and rotated in the viewer unit (using a lever), showing each image in turn; the images are back-lit by the ambient light. Kodachrome colour film (available from 1935) made this possible – making the use of miniature, high-quality, colour images practical. The first reels were views of exotic locations or tourist destinations and intended for both adults and children; frames from films and TV shows followed and gradually most reels became directed towards younger users.
First launched in The Boy's Own Paper in 1946, Subbuteo was only available the following year (1947). Created by Peter Adolph, the name was derived from scientific name for the Eurasian hobby, a bird of prey (Falco subbuteo). It was marketed as Table Soccer and "the replica of Association Football" and is one of several table top games mimicking football, cricket, hockey, rugby union and rugby league.