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A Child Of The 1970s Button Badge Set

£1.75 £2.95

This set of 4 button badges beautifully recreates the retro feeling - for brands of old. Button badges have always been a fun and simple way to declare our affection for (and/or affiliation with) the things around us. This themed set celebrates some of the classic advertising and branding of the 1970s:

  • Tiswas This Is What They Want
  • Cool Fresh Milk For Energy
  • Always Use The Green Cross Code
  • Cresta - Its Frothy Man

Dimensions: 25mm each


Colourful and more than a little garish, there is, despite the discontent and financial turmoil, a joyous explosion of wild extroversion - the crazy styles, the bold designs, the broad, unvarnished tastes - before everything became sanitized and ‘safe’.


"Today Is Saturday Watch And Smile" (or TISWAS) was an anarchic children’s Saturday TV show (UK) which ran from 1974 to 1982. Created by Peter Tomlinson of ATV, who became a regular presenter, the main hosts were Chris Tarrant (1974 to 1981) and Sally James. Lenny Henry, Jim Davidson, Bob Carolgees (with Spit the Dog) and John Gorman (formerly of cult band The Scaffold) also presented.


Established in 1933, the Milk Marketing Board controlled the production and distribution of milk in the UK until the deregulation of the market in 1994. It was a “buyer of last resort” – and guaranteed a minimum price for (wholesale) milk. Its processing division, Dairy Crest, survived it as a separate company. Run by producers, the Board also marketed milk to consumers (from the 1950s onwards) on TV and on milk bottles. Several memorable advertising slogans were developed: "full of natural goodness", "is your man getting enough?", "milk's gotta lotta bottle" and "drinka pinta milka day".


The aim of the Green Cross Code, a guide for pedestrians created in 1970, was to raise awareness of road safety. It was created by the National Road Safety Committee, which later became RoSPA (Royal Society for the Prevention of Accidents). As part of the campaigning, and to appeal to younger children, The Green Cross Man, a superhero, was added and the Central Office of Information produced a series of Public Information Films featuring the character (played by David Prowse MBE) which appeared on UK television between 1975 and 1990. Sometimes accompanied by a companion robot, his catchphrase was "Green Crosses!" and his warning was "I won't be there when you cross the road; so always use the Green Cross Code."

The Public Information Films are available to view on the National Archives website (the link opens in a new window):


Cresta, a uniquely frothy fruit-flavoured soft drink, was available from the early 1970s. Produced in strawberry, lemon & lime, pineapple, orange and blackcurrant flavours, its 1970s advertising featured “Cresta”, a cartoon polar bear wearing sunglasses. The bear attempted to look cool while, or despite, becoming massively over-enthusiastic when drinking Cresta - his catchphrase was "It's frothy man!".

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