Thenadays - just like nowadays, only then; and better...
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Musical Awakenings

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Musical Awakenings

Imagine waking up alone and isolated in a nursing home. It’s a fate which is faced every day by an increasing number of us. New York social worker, Dan Cohen, decided to do something about it - if he ended up in a nursing home in his later years, he at least wanted to be able to listen to his beloved ’60s music. This was back in 2006, when iPods were just becoming popular; his idea was to take the new technology into nursing homes and provide personalized music for residents. His charity, “Music & Memory” helps people in nursing...

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Edward Russell’s Thenadays

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Edward Russell’s Thenadays

“A pretty word, Thenadays. Obviously analogous to nowadays; but pensively charged with sentiment. There is no very good authority for Thenadays. It is only in one dictionary that I know of; and there it is justified only by an extract from the extinct, though once excellent, “North British Review.” Thenadays is not in Shakespeare, though it sounds as if it must be. But I found it in Shakespeare’s Country; just outside Shakespeare’s town; within a yard or two of Anne Hathaway’s Cottage; and on the lips of a native fly-driver. So I appropriate it and assimilate it as a bit...

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The Wonder of Memory

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The Wonder of Memory

One of the driving forces behind the creation of Thenadays is that nostalgia for the past has been shown to boost empathy and social connectedness, as well as provide a powerful antidote for loneliness and alienation. This has led to several nostalgia-based therapies for illnesses which include clinical depression and Alzheimer’s disease. May saw Dementia Awareness Week in the UK and this month (September) marks the fifth global World Alzheimer’s Month.Dementia is an umbrella term for a range of severe symptoms caused by progressive degenerative diseases of the brain (such as Alzheimer’s Disease). Involving a progressive decline of cognitive functions, the...

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Welcoming in the Old!

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Welcoming in the Old!

You are very welcome to Thenadays – a new and exciting shop hosting a range of retro, vintage, cultural- and heritage-inspired gifts which reproduce, or evoke, shared memories of the 20th Century.Sparked by problems finding suitable gifts for my father – and reinforced by a curiosity for the recent past and love of reminiscing about my younger years – Thenadays has been brought into being to help people connect with their loved ones (and learn a little more about them, perhaps), and learn about or remember our own, shared, cultural heritage.We’ll be building up our product range steadily over the...

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