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The Paddle Ball was one of the more playful inventions (in the 1920s) to follow the invention of soft rubber. The Fli-Back Company, which launched the toy (as it’s only product), was incorporated in 1931 and its success led to the development of other playthings like yo-yos and spinning tops. The logo was of a cowboy playing with the toy while on a bucking bronco. The game was successful through the century in several formats and it also appeared on film – notably in the comedy Blazing Saddles, where one character shows his mastery of the toy and the other can barely manage one clean hit.

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