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Sold in Britain by Pailtoy from 1966 to 1984, Action Man is a licensed version of Hasbro's "movable fighting man" toy, G.I. Joe (in the USA). The UK toy (figure and accessories) was essentially the 1964 US version of that toy. The first figures to be launched were a soldier, sailor and pilot – available with one of four hair colours (blonde, auburn, brown or black). Originally, designs reflected US forces of the Second World War and Korean War, but later years saw the introduction of uniforms and accessories from the UK’s armed forces. Reintroduced after a hiatus, in 1993, the new model was based on the up-to-date G.I. Joe figure.

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